ABM Marketing

Account Based Marketing, a great methodology but it does not replace good wider target audience marketing. Ideally, a B2B tech company’s marketing effort needs to be split between Account Based Marketing and wider, still targeted marketing.

In other words, mixing both marketing techniques, but also finding the correct ratio, is crucial to maximizing revenue potential. Account Based Marketing benefits include:

Step 01
Define Our Target Audience
Characterization based on age, gender, geo, interests, roles & positions, company type & social media channels.
Step 01
Step 02
Marketing Messages
Defining our messages and creating a detailed sequence of messages to be sent to our target audience.
Step 02
Step 03
Execution
Publishing, Running & Tracking Our Live Campaign.
Step 03
Step 04
Measurement
Following Up on Key Metrics & Advancing Towards Success
Step 04
Step 05
Optimization
Optimization & Continuous Increase of Lead Generation.
Step 05
Shopping Basket

How can we help?