in the field of online marketing, there are two main options for promotion: paid advertising and organic promotion. Both methods offer their own advantages, and there are cases where both methods are suitable for a business that wants to promote itself. By using both methods, you can reach new customers, expand your target audience, improve your business branding compared to competitors, and upgrade your business profile in the industry you operate in. There is no one-size-fits-all method for website promotion that is inherently better than the other, so it’s important to understand both methods in order to decide what is best for your business. Another option is to allow an internet marketing company to take on the task, providing them with your business and target audience.
What are the actual differences between them?
Paid advertising is a method that involves using advertising on platforms like Facebook and Google to promote your business. Through the advertising systems of these platforms, you can pay a monetary amount to have your ads displayed by Google and Facebook. The immediate result of this advertising is generating traffic to your website by potential customers, and if the advertising is targeted and relevant, they may become actual customers. In order for the conversion process to occur, you need to ensure that your website meets the needs of your customers and provides the answers they are looking for, and of course, succeed in the phone sales process or the next sales process.
Advantages of paid advertising:
- Quick promotion: You can reach customers quickly and see results in a short period of time. Paid advertising allows you to reach a wider audience easily and quickly.
- Easy access: Almost anyone can set up a paid campaign on platforms like Google and Facebook. This option allows anyone to try promoting their business, even if immediate profitability is not guaranteed.
- Response to funding: Paid advertising follows the principle of “money brings money.” When a paid campaign becomes profitable, you can increase the budget allocated to advertising in order to reach a higher number of customers.
Disadvantages of paid advertising:
- High cost: Paid advertising can be more expensive than organic promotion. Monetary expenses are required to pay for the ads displayed by the paid advertising platforms.
- Expertise required: An experienced individual is required to develop and manage campaigns in a way that ensures good profits. Understanding the dynamics of paid advertising platforms and targeting strategies is essential for successful campaigns.
Organic promotion advantages:
- Long-term economic benefit: Organic promotion is cost-effective in the long run. Unlike paid advertising, which requires constant financial expenses, organic promotion is based on improving website efficiency and search engine results.
- Short-term results: Organic promotion can provide results even in a short period of time after the promotion work stops. When the website improves its position in search engines, positive effects on website traffic and customers can be seen.
- Business branding: Organic promotion contributes to website and business branding, as appearing in the top search engine results reinforces the business’s position and expertise in its field.
Disadvantages of organic promotion:
- Long-term results: Results through organic promotion require a long time to become significant and prominent in search engines. Patience and investment in website branding and improving the chances of appearing in top results are necessary.
- Expertise required: To ensure effective organic promotion, expertise is required in various aspects such as search engine optimization (SEO), content creation, and link building.
In summary, paid advertising offers advantages such as quick customer acquisition, relatively easy experimentation and management, and the ability to increase budget according to profits. On the other hand, there are disadvantages such as high costs and the need for expertise to effectively manage campaigns. Organic promotion provides benefits such as contributing to business branding, long-term economic benefits, and the ability to have short-term effects even after promotion stops. However, it also has drawbacks such as long-term