What is ‘Threads’, and How to Use It?!

Meet the new social network from Meta!

If the upcoming event of the fist fight between Elon Musk and Mark Zuckerberg, the giants of technology and social networks, is not enough, Mark decided to take the issue one step further and turn up the heat.

Meta, the corporation that owns Facebook and Instagram, has launched its new social network, Threads, in a bid to capitalize on the turmoil on Twitter, under its current owner, billionaire Elon Musk.
“Let’s do it,” Facebook founder Mark Zuckerberg wrote in a post on Wednesday.

Over ten million users have already joined the application that is expected to compete with Musk’s company.

What is Threads?!

The network allows Instagram users to quickly and simply import the contacts from their profile and it is possible to write content up to 500 characters per “post”.

Politicians, artists and creators from around the world have already joined.

At the time, for those of you who remember in March 2023, Twitter tried to “copy” from Facebook and launched stories on the platform, called “Fleets”, a feature that was not very successful and was removed some time after its launch.

Now it seems that Mark Zuckerberg and the corporation he owns are ‘returning the favor’ and launching a platform that is very reminiscent of Twitter.

The Threads app (Photo: Dado Ruvic / Reuters)

Similarities, as a method
This is not the first time that the Meta Corporation brings up features that remind the competitors, such as Stories that cannot help but mention the similarity to Snapchat, Releases, that resemble another competitor and so on.

The competition between Meta and Twitter may be a positive factor for users, as the competition may put more pressure on the companies to influence the experience and improve the features and features offered.

Ultimately, users will enjoy a wider range of private and creative communication options on the various social networks.

“There must be an app for public discourse with over a billion users,” wrote Mark Zuckerberg, CEO of Meta, in a post published on his new platform.

“Twitter had the opportunity to do it, but failed. I hope we will succeed.”

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Written by: Dana Sirota, Content and Social Manager at RCM Digital

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